WMH-JOB

ISO a Graphic Designer with Something to Prove.

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Job Description wmHarper is seeking a multi-talented Art Director or Graphic Designer with at least 5 years of experience to join our Chapel Hill, NC office.   What We’re Looking For We’re looking for someone who can design bravely and brilliantly – understanding why and when pushing the envelope is to their advantage and when it’s not. This position requires strong leadership and teamwork skills – someone confident enough to grow from constructive criticism, who…

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WND-BLOG-WHY-BRANDING-MATTERS

Why Branding Matters Online And Off

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Have you ever done a Google search for a product or service only to find that every site is virtually identical in regards to their visuals and messaging? It’s often difficult to determine why you should buy a product or service from Company A or B because their brand messages aren’t giving you a reason to choose one over the other. So what differentiates one product or service from another? Why do people buy one...
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DISNEY-TOW-TRUCK

How tow trucks and Disney can turn your business into the Nike or Apple of your industry.

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Everything you need to know to achieve mega-brand, category dominance begins with conquering one single challenge. Successfully overcome this one hurdle and the path to super-success is open to you. “We want to become the (Apple, Nike, etc.) of our industry.” Sound familiar? We hear this sentiment in one form or another from nearly every brand we’ve worked with. Businesses spend hundreds of millions in time and talent chasing this goal. The truth is that...
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GOSCOPE

How Branding Took The Cost & Risk Out Of GoScope’s Web Dev.

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GoScope makes the most dependable and versatile GoPro® accessories on the planet – enabling even the most extreme outdoor adventurers to reliably get the shot no matter where their adrenaline might take them. Needless to say we were thrilled to find GoScope on the other end of the line a few months ago looking for a little website love. What surprised us was that they had just completed a successful rebranding effort with another agency…

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Powerpoint

The Best PowerPoint Presentation Formula Ever

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It’s time we cracked the code on this one. I am talking about PowerPoint presentations. Specifically, I’m talking about bad PowerPoint presentations. I’ll just go on ahead and say it. Most PowerPoint presentations are flat out awful. I speak from experience. I’ve put together some doozies over the years. The funny part is, while we all know and accept that most are really bad, not much progress has been made in the Most PowerPoints Suck...
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GEEK-TO-CHIC

7 Insider Secrets To Take Your Website From Geek To Chic

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If your website isn't dressed for success, it's hurting your business more than you think. Companies expect a lot from their websites: Quickly engage customers/consumers Ramp up Lead-Gen efforts Positively differentiate the brand from the competitive set Provide useful content to potential and existing customers/consumers Make contact information readily available Provide useful content to the customer Most websites fall miserably short of achieving these goals. The culprit - design. Recent studies show just how important...
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RELEASE-SUPERHERO

This just in: Your website counts. A lot.

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However you think of them - Consumers, Customers or End Users - people share a few common behaviors that you need to understand, because they can have a significant impact on your business: People make snap value judgements based on what they see. (Or, said another way, they judge books by their cover. If you've ever bought a bottle of wine for the label, you're one of the club.) People rarely change their first impression....
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TOP-5-YOU-NEED-NEW-SITE

Top 5 Indicators That Your Business Needs A New Website

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Considering a new website or update but not sure if the time is right? Here is our list of the top 5 indicators that the time has come. If one or more of these is true of your site, it’s time to starting planning. If all 5 are true, call our Emergency Help Line for immediate assistance. 1.Your site isn’t responsive If you just asked yourself, “What the h#$@ is a responsive website?” chances are…

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